Every project begins with our Discovery Workshop, which lasts 90 minutes or longer, depending on the project’s scope. During this session, we guide you through essential strategy and analysis areas designed to enhance your website’s rankings and traffic. Additionally, we’ll assist you in setting achievable SEO goals and objectives.
Using comprehensive research into your market position, target clients, and insights from the strategy session, we will provide you with a thorough plan outlining how we’ll collaborate to meet your lead generation and revenue objectives.
We’ll collaborate with you to execute the SEO strategy, which may involve content creation, website redesign or restructuring, or rewriting your website content.
We’ll partner with you on a monthly retainer basis to ensure your SEO program and strategy stay aligned with the established goals and objectives. Additionally, as SEO optimization continues to evolve, we’ll be available to keep your strategy updated with the latest trends and priorities of Google and other search engines.
SEO Frequently Asked Questions
Not always! Several factors need to align for SEO to be an effective strategy for your business. Here are key considerations:
People Must Be Searching for What You Offer If you’re introducing a brand-new product or service that no one knows about yet, SEO might not deliver results since there’s no existing demand or searches for it.
The Search Terms Must Be Achievable Competing for highly generic keywords against major competitors can be nearly impossible. For instance, ranking for “hammers” could be tough due to competition from big brands like Home Depot. However, targeting niche terms like “gold mining hammers” might give you a better chance to succeed.
There Must Be a Clear ROI SEO can be resource-intensive, both in time and costs, especially if you outsource the work. If your business deals in low-margin, low-volume products, the investment might not be worth it. On the other hand, businesses with high-margin or high-volume products often find great value in SEO.
Not quite! SEO results can never be fully guaranteed. While SEO employs best practices and strategies to improve rankings and drive traffic to your website, the final decision on how a site ranks lies entirely with Google’s algorithms.
Additionally, competitors can implement their own tactics to enhance their rankings, potentially influencing your position in search results. However, committing to SEO and Search Engine Marketing (SEM) as long-term strategies typically leads to improved rankings and increased traffic over time.
SEO is a multifaceted and ever-evolving field. It demands specialized software—often expensive—for analyzing and monitoring various SEO components. Moreover, staying updated with constant changes from Google, including new tools and ranking criteria for webmasters, can be overwhelming.
By hiring a professional SEO service, you leverage the expertise of someone who lives and breathes SEO. Not only does this save you time and effort, but it also ensures a better return on your investment. An expert can navigate the complexities and nuances of SEO, helping you achieve optimal results more efficiently.
It depends! Determining whether SEO is worth the investment requires a careful evaluation of several factors:
Winnable Keywords For SEO to pay off, relevant keywords for your business must be achievable. If a larger competitor with more resources is dominating the keyword, it might not be worth the effort.
Keyword Traffic The chosen keyword should attract enough traffic to make your SEO efforts worthwhile.
Return on Investment (ROI) The sales, leads, or revenue generated from ranking for a particular keyword must be substantial enough to cover the cost of the SEO work—and generate profit.
In cases where the competition for organic keywords is high, Pay-Per-Click (PPC) advertising may prove to be a better option, especially if keyword costs are low.
SEO service packages generally consist of:
On-Page Optimization Experts use specialized software to analyze your website and identify areas for improvement.
Link and Competitive Analysis A detailed review of links and competitors’ strategies is performed to bolster your SEO efforts.
Keyword Ranking Strategies After analyzing keyword rankings, professionals suggest strategies to target achievable and profitable keywords.
Interested in SEO services? Reach out to us for a custom proposal. Get started today with a free SEO audit!
The inner workings of Google’s algorithms remain a mystery, known only to Google itself. However, Google frequently releases helpful information for webmasters to optimize their content so it can be indexed and presented to users effectively.
Here’s the essential process:
Understanding Your Content Google needs a clear grasp of what your website and pages are about. This falls under on-page SEO, where content optimization plays a crucial role.
Assessing Popularity and Authority Google evaluates the popularity and credibility of your content through off-page SEO factors. This is measured by the quality and quantity of links pointing to your website or specific pages.
You can think of this process like a scoring system—Google assigns a “score” to your pages based on these factors, and the pages with the highest scores achieve the top rankings in search results.