When you clearly define your audience, you know exactly where to find them. By understanding your target audience, you can focus your marketing efforts on the right prospects, avoiding wasted ad spend or ineffective SEO campaigns on those who aren’t ideal clients. This approach enhances click-through rates, boosts conversions, and ultimately reduces your cost per lead.

Effective targeted advertising brings more relevant prospects into your funnel. By lowering the cost per lead, you can acquire more leads with the same marketing budget. This not only boosts your ROI but also increases the number of leads you receive simultaneously.

When leads enter your system, they are automatically added to your CRM, where the magic begins. A well-configured CRM acts as a powerful marketing machine. iGo Sales and Marketing utilizes tools to help you manage, score, and automate email campaigns efficiently. Everything is tracked, ensuring no opportunity is missed. You’ll have full visibility into the status of every lead, maximizing conversions and boosting revenue.

Sales team members are valuable and costly. Assigning them to unready leads can demotivate them and lead to high turnover. A marketing system that scores leads and schedules calls for sales reps when they’re ready saves time and requires fewer sales reps, lowering your customer acquisition cost.

With everything being digital, every action is tracked. You will gain complete visibility into key metrics such as leads generated, cost per lead, emails sent, open rates, lead scores, engagement point changes, sales activity, and close rates. All the information you need to better manage and monitor your sales process, from a lead’s initial search to the final close, is readily available.